Where stories become songs.
Original Sing is an independent music venture founded by Jake Joss. It creates original music rooted in real stories and shaped by human intent.
Every song begins with something that needs to be expressed. Not a trend. Not a template. Not a brief.
Not briefed. Just born.
Jake Joss is a media professional with over 18 years of integrated media planning experience across India, China, and Malaysia. His work has involved leading strategic functions across global networks, operating at the intersection of brand, audience, and business growth.
Original Sing represents his long-term creative vision. It is shaped by intent, clarity of thought, and the belief that music should endure.
As an artist, JJ (artist name) is a genre-fluid music creator blending heart, harmony, and high concept. He sings, likes rapping, plays the keyboard, flute, harmonica etc. From intimate lullabies to anthems with edge, his songs are blended with story, soul, and staying power. JJ channels raw emotion into original compositions that defy templates and resonate across generations.
To be India's most original voice in music by creating emotionally resonant, timeless songs that transcend trends, templates, and algorithms. Music should move hearts, not just metrics.
Create original songs and music videos rich in story, soul, and staying power.
Collaborate with creators and partners who value depth over speed, emotion over formula, and originality over virality.
Build a flexible, ready-to-use music IP library that can be licensed across films, brands, OTT platforms, and digital storytelling.
If our music made you smile, think differently, or feel something real,
you can support our independent releases by buying us a coffee.
Every contribution helps us stay awake - and keep creating.
It truly means a lot that you're here - and that you're choosing to stand behind what we create.
